The Blog

Your one stop for the latest news from Lafonn. Stay on the pulse with new collection launches, celebrity sightings, and exciting company updates. For a specific inquiry, contact us at

Bracelet Clasp Instructions

At Lafonn, we believe the difference is in the details. Our bracelets have a carefully designed locking mechanism.

Take a moment to review the instructions below. These simple steps are an added sales tool when presenting Lafonn bracelets to your customer. Show the customer how to open and close the locking clasp while explaining the product quality, design, and warranty.


(PRESS RELEASE) Cypress, CA - Molly Wang, founder and CEO of Lafonn, has been named the winner of a Bronze Stevie® Award in the Best Female Entrepreneur – Consumer Products –11 to 2,500 Employees category in the 19th annual Stevie Awards for Women in Business.

Nicknamed the Stevies for the Greek word for “crowned,” the Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Molly Wang launched Lafonn in 2010 with a singular mission to empower women through style and self-confidence with beautifully-crafted, affordable jewelry. In less than 10 years, Lafonn has acquired nearly 1000 retail partners and is carried by premiere retailers including Nordstrom. Today, Lafonn is an industry leader from merchandising to business model.

Molly was recognized by the judges of the Stevie Awards for her dedication towards keeping her employees on the payroll during the height of the pandemic and for focusing not only on her own success, but seeing her team thrive as well. This recognition supports her belief that tenacity, perseverance and a positive attitude will make your dreams come true.

About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

Atlanta Jewelry Show Announces August 2019 Event Theme And 2020 Show Dates

(PRESS RELEASE) ATLANTA, GA — SJTA and The Atlanta Jewelry Show announced “New Routes” as the theme of its August 2019 trade event.

The semi-annual show will take place Saturday through Monday, Aug. 10-12, with a Pre-Show Conference on Friday, Aug. 9, at the Cobb Galleria Centre. SJTA, a non-profit trade association, has produced the Atlanta Jewelry Show for nearly 70 years.

“My team and I are excited to offer the perfect combination of goods and services, plus innovative feature areas for our independent jewelers to discover New Routes to better products, smarter education and a strong community,” says Executive Director Libby Brown.

Must See Exhibitors

A record number of new exhibitors along with best-selling brands will be showcasing their latest and greatest designs, including: Artistry, Cargo Hold, Galatea: Jewelry by Artist, Gabriel & Co., Imperial Pearl, Kimberly Collins Colored Gems, King Baby, Lafonn, Mazza Company, Overnight, Tresor and more. The organizers anticipate welcoming over 300 vendors to the show floor. View the Exhibitor List here.


LAFONN Debuts New Ad Campaign For Summer/Fall 2019


Cypress, CA (July 8, 2019) — Lafonn has debuted a new ad campaign designed with the female self-purchaser in mind and with its brand mission at heart: to offer the world’s finest simulated diamond jewelry at a price within reach.

The campaign will include print and digital trade advertisements, consumer digital ads, and social media promotions. An assortment of co-op advertising images, along with Lafonn’s complimentary creative services, is also available to authorized retail partners.

Produced by an in-house team, the campaign was shot near Lafonn’s headquarters in Orange County, California and showcases the brand’s newest arrivals for Summer and Fall 2019. Molly Wang, President of Lafonn, served as Creative Director and shares, “I found inspiration for our shoot by being true to the brand’s mission. Lafonn was created for all women to own and enjoy beautiful, affordable jewelry.”

Look for the new campaign images now on

Is LAFONN The Newest Orange County Housewife?

It looks like LAFONN may be the newest Orange County Housewife! Season 14 of Bravo’s hit show debuted last night, and there’s a noticeable new addition to the cast – LAFONN.

Returning housewives Tamra Judge, Shannon Beador, and Kelly Dodd each wear jewels from the Orange County-based brand as they deliver their signature “taglines”.

Look for Lafonn's simulated diamond jewelry in the opening credits all season long!

LOVE AT FIRST STACK! // LAFONN’s New Stackable Rings are here!

They’re here! Just in time for the holidays, Lafonn is thrilled to present our newest collection of stackable rings. Click here to see the collection!