The Blog

Your one stop for the latest news from Lafonn. Stay on the pulse with new collection launches, celebrity sightings, and exciting company updates. For a specific inquiry, contact us at

Is LAFONN the newest Orange County Housewife?
Aug 7, 2019

It looks like LAFONN may be the newest Orange County Housewife! Season 14 of Bravo’s hit show debuted last night, and there’s a noticeable new addition to the cast – LAFONN.


Returning housewives Tamra Judge, Shannon Beador, and Kelly Dodd each wear jewels from the Orange County-based brand as they deliver their signature “taglines”.


Look for Lafonn's simulated diamond jewelry in the opening credits all season long!

LAFONN Debuts New Ad Campaign for Summer/Fall 2019
Jul 8, 2019



Cypress, CA (July 8, 2019) — Lafonn has debuted a new ad campaign designed with the female self-purchaser in mind and with its brand mission at heart: to offer the world’s finest simulated diamond jewelry at a price within reach.


The campaign will include print and digital trade advertisements, consumer digital ads, and social media promotions. An assortment of co-op advertising images, along with Lafonn’s complimentary creative services, is also available to authorized retail partners.


Produced by an in-house team, the campaign was shot near Lafonn’s headquarters in Orange County, California and showcases the brand’s newest arrivals for Summer and Fall 2019. Molly Wang, President of Lafonn, served as Creative Director and shares, “I found inspiration for our shoot by being true to the brand’s mission. Lafonn was created for all women to own and enjoy beautiful, affordable jewelry.”


Look for the new campaign images now on


Atlanta Jewelry Show Announces August 2019 Event Theme and 2020 Show Dates
Jun 27, 2019

(PRESS RELEASE) ATLANTA, GA — SJTA and The Atlanta Jewelry Show announced “New Routes” as the theme of its August 2019 trade event.


The semi-annual show will take place Saturday through Monday, Aug. 10-12, with a Pre-Show Conference on Friday, Aug. 9, at the Cobb Galleria Centre. SJTA, a non-profit trade association, has produced the Atlanta Jewelry Show for nearly 70 years.


“My team and I are excited to offer the perfect combination of goods and services, plus innovative feature areas for our independent jewelers to discover New Routes to better products, smarter education and a strong community,” says Executive Director Libby Brown.


Must See Exhibitors


A record number of new exhibitors along with best-selling brands will be showcasing their latest and greatest designs, including: Artistry, Cargo Hold, Galatea: Jewelry by Artist, Gabriel & Co., Imperial Pearl, Kimberly Collins Colored Gems, King Baby, Lafonn, Mazza Company, Overnight, Tresor and more. The organizers anticipate welcoming over 300 vendors to the show floor. View the Exhibitor List here.

The Silver Promotion Service Announces Expansion of Savor Silver Participants
Jun 20, 2019

(PRESS RELEASE) NEW YORK — The Silver Promotion Service has again expanded its partnership with outstanding United States designers of silver jewelry. The newest participants, Adel Chefridi, Joryel Vera, Lafonn, Michou, and Rembrandt Charms, are each a complement to the current Savor Silver collection of designer brands. Offering unique designs and the utmost in quality, the collections are an example of some of the finest silver jewelry offerings in the market today.


Collectively these designers and brands represent a broad spectrum of silver jewelry from classic to contemporary, elegant to sleek, all creating designs that exemplify the best in their category.


In commenting on the new program participants, SPS Director Michael Barlerin said, “We are thrilled at the new designs and diversity of styles that these designers bring to the Silver Promotion Service program. They are a compliment to the existing brands and designers, and each represents the further refinement of the overall Savor Silver program. The SPS team looks forward to working with them and all other program participants for the benefit of silver.”


Members of the Savor Silver program are offered the opportunity to participate based on their commitment to the best in silver jewelry design. Jewelry from Savor Silver members is showcased in multiple ways including industry PR initiatives, special events, media opportunities, and at major international jewelry trade shows. All SPS initiatives are created with the objective of enhancing the image, visibility, and desirability of the precious metal, silver. For more information on the SPS, please visit

LAFONN’s Giving Away the Gaga in Las Vegas
May 21, 2019



Cypress, CA (May 21, 2019) — Lafonn, the jewelry brand known for luxury within reach, will celebrate its eighth anniversary at JCK with a giveaway of two Lady Gaga concert tickets and with the debut of its new Birthstone Cross Collection.


The coveted concert tickets will go to one lucky retailer, and the odds of winning are amongst the best in Las Vegas! To enter to win, retailers must complete an entry form (while supplies last) at Lafonn’s JCK booth 12131 (the Bridge) between May 31 – June 2. The winner will be selected by random drawing on June 2 at 2:00 PM.


In addition to the Lady Gaga tickets giveaway, Lafonn will present the latest arrival to its best-selling birthstone collection. New birthstone cross necklaces feature Lafonn’s exclusive simulated diamond, Lassaire®, and lab-grown gemstones in the traditional color of each month. Retail prices are from $130.


Authorized Lafonn retailers may pre-order the collection at JCK Las Vegas, Booth #12131.