There is a name from centuries past that speaks of pure beauty. It is said to be a beauty from within, a rare and enchanting allure that endures forever. The name is Lafonn, inspired by Gaelic word for everlasting desire.

Press ReleaseS

Your one stop for the latest news from Lafonn. Stay on the pulse with new collection launches, celebrity sightings, and exciting company updates. For a specific inquiry, contact us at press@lafonn.com.

Hurricane Service Message from LAFONN’s CEO
Sep 20, 2017

Dear Valued Retailer,

After seeing Hurricane Harvey’s and Irma's wreckage and having spoken to several impacted by the storm, the humbling experience reminded me just how vital it is for those struggling with catastrophe to know that help is on the way.

A donation has been made by Lafonn to the Jewelers Disaster Relief Fund to support retailers affected by the recent natural disasters. We know the devastation runs deep, but we hope our combined efforts can alleviate some of the uncertainty.

If you were impacted by Hurricane Harvey or Hurricane Irma, please know that Lafonn stands with you.

Your time of need is our time to fulfill our mission of being more than a jewelry brand. We consider our family of retailers and team to be the heart of our brand.

Please contact us at at 855-2LAFONN or info@lafonn.com if we may be of further assistance.







Molly Wang,

LAFONN President & CEO

Lafonn’s new Milano Collection is a Literal Plot Twist in Jewelry Design
Jul 11, 2017


Cypress, CA (July 10, 2017)—Lafonn, the jewelry brand known for Luxury Within Reach, announces The Milano Collection, featuring luxurious, hand-twisted sterling silver coil crafted into contemporary jewelry designs.

The collection name and designs draw inspiration from Milan, the fashion and design capital of the world that has inspired artists for hundreds of years. The combination of artisanal hand-twisted silver coil, polished 18K Gold, and sparkling simulated diamonds creates a contemporary, yet sophisticated look that is infinitely wearable by women of all ages. 

Authorized Lafonn retailers may purchase the collection, which is comprised of bracelets, earrings, and rings, for immediate delivery.

Lafonn’s Milano Collection is crafted with hand-twisted Sterling Silver bonded with Platinum and 18K Gold, and set with the world’s finest simulated diamonds from $140 retail.

Lafonn named 2017 JCK Jewelers’ Choice Award Winner & Finalist
May 18, 2017


Cypress, CA (March 23, 2017)—Lafonn, the brand known for luxury within reach, has grabbed two honors in the 2017 JCK Jeweler’s Choice Awards. Now in its tenth year, the awards are given in multiple categories. Both of Lafonn’s wins are in the “Lab Grown Gemstone” category, further anchoring the brand’s position as a market leader in this category.

Lafonn’s Heritage Ring is the winner in the “Lab-Grown Diamond and/or Gemstone Jewelry: Under $1,000” category. The winning ring features a rose cut, cushion shaped simulated diamond with a halo of lab-grown baguette sapphires for $330 MSRP.

The Pave Glam Bracelet is the second place finalist in the “Lab-Grown Diamond and/or Gemstone Jewelry: Over $1,000” Category. The finalist bracelet features 1,288 simulated pave diamonds set in an Art Deco inspired design for $1,115 MSRP.

“We are honored to win these awards; the recognition is very special to us because our jewelry industry peers chose Lafonn with their votes.” – Molly Wang, CEO of Lafonn.

The winning styles will be on display at the 2017 JCK Show in Las Vegas, June 5-8, in booth B13171.

Lafonn Jewelry Shoots Into Primetime With “24: Legacy” Premiere After The Super Bowl
Feb 20, 2017


Cypress, CA (February 5, 2017)—Lafonn scored major screen time during the 24: Legacy premiere Sunday night after the Super Bowl when lead actress, Miranda Otto, sported the brand’s ARIA Citrine necklace.  The Lafonn necklace plays an integral part of the two-night premiere. 

In FOX’s much-anticipated 24 reboot, Miranda Otto plays the former director of the CTU (Counter Terrorism Unit), and wears a Lafonn ARIA necklace featuring a romantic, emerald-cut citrine embraced by a halo of simulated diamonds. The $265 MSRP necklace is available at authorized Lafonn retailers and preciousaccents.com

Lafonn’s ARIA Collection is crafted with Genuine Gemstones and Lassaire® Simulated Diamonds set in Sterling Silver bonded with Platinum or 18K Gold.

LAFONN named 3rd TOP-SELLING BRAND, on the heels of Pandora and Gabriel & Co.!
Oct 27, 2016

The season of Giving Thanks is upon us. What better way to celebrate than to be recognized as the 3rd Top-Selling Brand by our retailers and INSTORE Magazine. We’re in great company and on the heels of major brands like Pandora and Gabriel & Co.!

What a major milestone for the Lafonn brand during our 5th Anniversary year! We are continually humbled by your support and enthusiasm for the brand. It is our pleasure to serve the jewelry industry.